Lord & Taylor
Goal
Lord & Taylor was opening a new store in Albany and wanted to advertise in its location in the Crossgates Mall.
Role
I chose the photography from their shoot, designed the posters according to brand standards and prepared them for print.
Outcome
The posters went up at the Crossgates Mall and the store’s launch was a success.
Alterations Sticker
Goal/role/outcome
My role was the design and production of sticker. The Creative Director and in-store team were happy to see the new upgraded sticker.